Tactics, math, and real numbers for turning happy customers into video proof.
May 10, 2026 · 4 min read
A back-of-the-envelope ROI model you can run on your own salon, spa, or shop in five minutes — and what numbers actually matter.
Read articleMay 9, 2026 · 4 min read
Five behavioral nudges that reliably turn happy customers into recorded testimonials, plus the one thing that almost never works.
Read articleMay 8, 2026 · 3 min read
A clear-eyed breakdown of what a "video testimonial" actually costs your salon, spa, or shop — and why most of that cost is invisible until it's too late.
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